Need to explain something to the kids — but don’t fully get it yourself?

Need to explain something
to the kids but don’t fully
get it yourself?

Whether your kid’s 4, 14 or 25 and just asked something that stopped you in your tracks — we’ll break it down so you can actually explain it back.

Clear. Playful. Human.

Whether your kid’s 4, 14 or 25 and just asked something that stopped you in your tracks — we’ll break it down so you can actually explain it back.

Clear. Playful. Human.

Need to explain something to the kids — but don’t fully get it yourself?

Whether your kid’s 4, 14 or 25 and just asked something that stopped you in your tracks — we’ll break it down so you can actually explain it back.

Clear. Playful. Human.

What You Get

✔️ A single-topic explainer — clear, simple, no waffle
✔️ Delivered as a bold, visual PDF to your inbox
✔️ Written like you're five (but clever)
✔️ Just $2 — no upsells, no weird subscriptions
✔️ Tested on imaginary five-year-olds (and one very confused adult)
🎁 Bonus: You’ll get our weekly explainer too — totally free

How It Works

How It Works

You put your question in the box.

Anything you’ve been too afraid to ask out loud — money, politics, AI, you name it.

We gather the 300 five-year-olds in a room (okay, imaginary ones).

They argue. They ask “but why?” 14 times.
They throw crayons. It gets loud. It gets weird.
One adult (that’s us) steps in and says:
“Okay, let’s explain it properly.”

We turn the chaos into a friendly, clear PDF explainer.

Something that actually makes sense.
Fun to look at. Easy to remember.
You’ll get it straight to your inbox.

You go: “Ohhh. Got it.”

And maybe even send it to your friend who still doesn’t know what inflation is.

Understand the world
so you can explain it to the kids who are growing up in it.

Understand the world
so you can explain it to the kids who are growing up in it.

Understand the world
so you can explain it to the kids who are growing up in it.

Whether it’s your toddler asking “What’s the cloud?”
or your teen throwing around words like “shadow banning,”
you want to be ready with an answer.

That’s where we come in.

Whether it’s your toddler asking “What’s the cloud?”
or your teen throwing around words like “shadow banning,”
you want to be ready with an answer.

That’s where we come in.